Christy and Bart
The Phoenix move, why you do this, Bart at the bench fixing somebody's guitar. People sign their kids up with people they feel like they know.
Every other week1
You already have the best story on your page
The post your followers loved most is the one where you told them you moved from Phoenix to Murfreesboro to open this school. It got 110 likes, three times anything else you've posted since July.
Your Phoenix storyone post, Aug 25
110
Photos from real showsOaklands Mansion, Hop Springs, Back to School Bash
32
Reels11 of your last 80 posts, about 350 views each
14
Flyers and sale graphicsopen house, Rock 101, sale ends Monday
10
People stop scrolling for you two, your students, and a stage. The plan is more of exactly that, and most of it on video.
Average likes per post, measured from your last 80 Instagram posts, July to October 2026. You're posting about 20 times a month, which is a great pace to build on.
2
What other schools are learning
I looked at the national School of Rock account, the busiest local School of Rock pages, and other kids' band programs. The same things win everywhere.
- 111,000 viewsA guitar tab cheat sheet, explained in under a minute.national School of Rock
- 74,000 views"Less screen time. More stage time." Made for parents.national School of Rock
- 16,000 viewsThe owner of School of Rock San Rafael telling why she opened it.national School of Rock
- 3,300 a reelWhat a child's first band lesson looks like, and the moment they come out beaming at pickup.Rocksteady, a kids' band program in the UK
- 1,900 a reelAlmost every post is a reel: rehearsal, the house band warming up, the house band at a community event.School of Rock Claremont
Most local School of Rock pages post flyers and land between 15 and 50 likes. The few that switched to reels from real moments pulled ahead.
3
The five things we post
Every post fits one of these five. Every one ends the same way: book a free trial lesson, 615.619.1233.
Real moments
Short reels from the rehearsal room, soundcheck, the walk to the stage, the crowd singing along. Your house band at Hop Springs, Oaklands Mansion and Depot Days already gives us plenty.
Twice a weekTip of the week
One instructor, twenty seconds, one thing: a first chord, a drum fill, how to find your vocal range. This is what does best nationally, and it shows off your teachers.
Once a weekYour first lesson
What happens when a kid, or a grown-up, walks in for the free trial, start to finish. It answers what a nervous parent is wondering before they call.
Film once, pin itThe wins
A student's first show, a Rock 101 kid who started with no experience, SoRAD adults living out the dream, a parent at pickup. Always with the family's okay.
After every showThe three pinned posts at the top of your profile become: the Phoenix story, the first lesson walkthrough, and a highlight reel from your best show.
4
A normal week
Four posts a week, three of them reels, with stories on show days. Event dates and sales go in the caption of a real post, so there's no need for a separate flyer.
Monday
Tip of the weekOne instructor, one quick lesson, filmed in a few minutes on a weeknight.
Wednesday
Real moment reelRehearsal or a lesson in progress, plus what's coming up this weekend.
Friday
Christy and Bart, or a winAlternating weeks: the two of you, or a student or parent story.
Weekend
Show recapA carousel of the best photos and a short reel, posted the day after, while everyone is still talking about it.
- About half speak to the parent who's thinking about it.
- The kid who's always drumming on the table, the teenager who needs something besides a screen, the grown-up who always wanted to play in a band.
- Four in ten show what you do.
- Tips, rehearsals, shows, wins. This is how a stranger starts to trust you.
- About one in ten asks directly.
- The new season, the open house, a sale, the free trial. Asking less often makes each ask land harder.
5
Sunday at Zombie Prom
I'll be there filming. This one event can carry the page for weeks.
Shot list: Zombie PromSunday, Oct 18, Hop Springs
- The house band, wideFrom the crowd, the whole band in frame, plenty of it.
- Hands on instrumentsClose on fingers on frets, sticks on the snare, keys.
- Setup and soundcheckGear coming in, cables, the first notes before anyone's watching.
- The nervous minuteThe band huddled just before they go on.
- The costumes and the dance contestZombies dancing to a live band is the reel.
- The crowd reactingParents filming on their phones, people singing along.
- Christy and Bart, on camera, 30 seconds"Why did you move here to open this?"
- One instructor, one quick tipThat's our first Tip of the Week, already filmed.
- One or two parents"What's changed for your kid since they started?"
- Bart with a guitarTuning, fixing, anything. He's a luthier and that's a story.
Everything vertical. Skip any student whose family asked to stay off social.
6
How we'll know it's working
Two numbers, checked every week. Likes are nice to have, and these are the ones that grow the school.
Number one
Free trial lessons booked from Instagram
When someone calls or messages to book, the front desk asks how they heard about you, and we tally it.
Number two
Trials that become students
Of the people who came in from Instagram, how many enrolled. That tells us which posts bring in the right families.